“MedPark Turns Complexity into Simplicity”
Echo From the Heart to World-Class Recognition
"Simplifying Complexity" — a slogan that underscores MedPark's mission as a hospital specializing in complex diseases. With over 40 specialized medical fields, a multidisciplinary medical team, nurses, and international standard medical technology, MedPark provides healthcare services to enhance the quality of life for its patients.
The advertising film consists of three narratives -- Grandma, Girlfriend, and Daughter, in both full and short versions. The narrative conveys the emotion of the protagonists through the glint in their "eyes" and the subtle crescents of their "smiles," provoking viewers to ponder how precious it is to see our loved ones free from illness. The culmination in every story reveals that the grandma, girlfriend, and daughter were themselves the recovered patients. Their conditions were severe and complex, requiring the collaboration of multiple medical specialists to formulate a comprehensive treatment plan.
Complex diseases refer to rare or emerging conditions that are challenging to diagnose and treat. Some patients may have sought treatment at multiple places without finding the cause or have been treated for a long time without improvement. These situations can arise for various reasons, such as underlying health conditions or multiple diseases manifesting simultaneously. Managing such cases requires specialized medical expertise, a team-based approach, and advanced medical technology.
MedPark Hospital is dedicated to tackling every complex disease to restore patients' quality of life. True to the parting statement: "Simplify Complexity."
Seeing them live a normal life again... is the best gift of all
In the realm of healthcare, the quintessence of success is not defined solely by cutting-edge medical technology, but by something far more meaningful: seeing the people we love regain their quality of life. This belief lies at the core of MedPark Hospital, a tertiary care medical institution dedicated to treating complex diseases through a multidisciplinary team of specialists across more than 40 medical subspecialties, supported by international-standard medical technologies.
A special ad series that resonated deeply across the fields of mass communication and advertising forcefully conveys this unwavering commitment. The campaign created a remarkable impact, earning prestigious accolades from global and national competitions.
Global and National Recognitions
The Grandma, Girlfriend, and Daughter ad series, created in collaboration with Ogilvy Thailand and Factory 01, not only captured the hearts of the audience but also earned high praise from distinguished judging panels. The campaign received the following prestigious awards:
- Spikes Asia 2025: Bronze Spike in the Healthcare category
- LIA Awards 2025 (London International Awards): Bronze Award in Health & Wellness | Health Institutions Campaign
- Adman Awards & Symposium 2025: A total of 7 awards, including
- Best Award in the Challenger Brand category
- 4 Gold Awards
- 2 Bronze Awards
- Finalist in 4 other categories
Conveying “complex diseases” through a glance and a smile
This ad series redefines the lexicon of hospital storytelling. Moving beyond traditional narratives that emphasize only clinical expertise and advanced medical technology, it shifts the focus to the emotional experiences of those closest to the patients.
Grandma: Grandma’s daily grumbling is most precious | MedPark Hospital
What is the most precious thing to you?
Wealth... Time... or hearing Grandma scold like she used to?
A stroke—caused by narrowed, blocked, or ruptured blood vessels—is a silent threat that strikes without warning. Delayed treatment can significantly increase the risk of permanent paralysis.
Show your concern for your elderly loved ones with our stroke risk screening package. Ensure their well-being and guard the moments that matter.
Girlfriend: The jealous gaze in her eyes | MedPark Hospital
What is the most precious thing to you?
Wealth... Time... or seeing the jealous glint in her eyes?
Retina, when deteriorated or damaged, cannot be repaired or replaced like lenses or corneas. Retinal diseases are severe and can lead to temporary or permanent vision loss. To ensure joy continues to shine in her eyes every time she looks at you, give your loved one the gift of a comprehensive eye health screening package today.
Daughter: Endless questions from your curious little one | MedPark Hospital
What is the most precious thing to you?
Wealth... Time... or finding more reasons to chat with your endlessly curious little one?
Heart disease could be hereditary. Take care of your heart alongside your child’s, ensuring you are there to celebrate every milestone and achievement together.
Take advantage of discounts on heart health screening packages and general health check-up packages today. A healthy heart leads to more cherished moments.
Bestow the gift of “well-being” to those you love
To celebrate this achievement and extend the promise of a better quality of life, MedPark Hospital presents comprehensive health screening packages for you and your loved ones.
Health Checkup & Screening Packages
