We are seeking a driven and analytical Media Plan & Budget Optimization Specialist to join our dynamic marketing team. In this role, you will play a critical role in ensuring our marketing budget reaches the right audience with the most effective message, driving patient growth for MedPark Hospital.

Responsibilities:

Conduct market research and competitor analysis to understand target audiences, media landscape, and emerging trends in healthcare marketing.
Develop comprehensive media plans, defining the best mix of traditional (print, broadcast) and digital channels to achieve marketing objectives.
Research and compare media vendors, negotiate pricing and contracts to secure the most cost-effective media buys.
Allocate marketing budgets strategically across different channels, ensuring optimal resource utilization.
Monitor campaign performance using relevant metrics (impressions, clicks, conversions), identify areas for improvement, and make data-driven recommendations for budget adjustments, creative refreshes, or channel diversification.
Generate insightful reports to track campaign progress and communicate key findings to internal stakeholders.
Stay up-to-date on the latest media trends and technologies, assessing their potential impact on MedPark's marketing strategies.

Bachelor's Degree in Digital Marketing, Business, Marketing Communication, or a related field.
At least 2-3 years of experience in media planning, buying, or a similar marketing role.
Proficiency in Thai and English, with excellent verbal and written communication skills.
Strong understanding of various media channels (digital, print, broadcast) and their functionalities for reaching target audiences in the healthcare sector.
Strong analytical and problem-solving skills with the ability to efficiently allocate and manage marketing budgets.
Excellent communication skills to collaborate effectively with internal teams (marketing, creative) and external vendors.