- develop and manage cross-platform SEO and engagement strategy
- perform keyword research and develop detailed plan for content
- track and monitor competitor content activities and keyword trends to find our areas of improvement
- analyse and draw actionable insights from traffic data
- collaborate with and manage various stakeholders (including but not limited to marketing, physicians, and nurses) regarding content requirements
- edit new and existing content within MedPark’s online platforms to enhance keyword density and SEO friendly structure
- create system of semantic SEO for MedPark’s website
- monitor and find ways to improve backlinks from credible websites
- when needed, write compelling and high-quality content for MedPark’s website
- perform web inspection, make sure all links are working, and create redirects as needed
- be the subject matter expert on ways to achieve great SEO and develop standards for teams to follow
ความรับผิดชอบ
คุณสมบัติ
- bachelor’s degree or above in any field
- understanding of search engine algorithms and ranking methods
- highly experienced and proven track record in SEO and content management
- familiarity in using WordPress or other content management systems
- familiarity in Google Analytics and various SEO tools to perform keyword research and identify gaps
- ability to run reports and draw insights from large amount of data
- great organizational and stakeholder engagement skills
- excellent written and verbal communication skills
- will specially consider anyone with years of e-commerce work experience or multiple internships